Social Media is now. Are you prepared?
No matter what industry your business is operating in, social media is an invaluable tool that can help you to increase engagement with your customers and drive traffic to your website.
There are a number of different platforms that you can use including LinkedIn, Twitter, Instagram, Facebook, just to name a few. All social media platforms serve different purposes and can help you to achieve different things. Read on for our top tips on how to use social media well in order to advertise your business and brand.
This is the number one rule of using social media for your business. Remember, your goal is not to advertise but rather to engage. And how do you get consistent engagement with your followers? By providing them something of value. And value takes a lot of forms. It could be making them laugh, provoking a thought, or an insight that helps them related to your industry. Think outside of the box when it comes to value and you’ll see the results.
Post curated articles
When it comes to using websites like Twitter effectively, you need to be engaging and show your audience that you’re about more than just trying to secure sales. This can easily be demonstrated by posting curated articles (that you wrote yourself or found online) that are relevant to the industry or sector that you’re operating in. Twitter is a great source of news and the use of Hashtags can help you become more searchable and will increase the number of people visiting your company’s profile.
Draw your customers in with competitions
If you pride yourself on being a fun brand keen to connect with its audience, competitions are a great way to enhance this. Put out a post on Facebook and ask people to share it to be in with a chance of winning one of your products (be sure to act in accordance with any laws governing giveaways and sweepstakes in your area). Not only is this great, free advertisement for your brand, it also makes you seem like a more desirable company to invest in. Everybody loves a freebie, so you’re likely to gain a friend or two by using social media in this way.
Include great headshots
It’s true what they say, people work with people and not businesses. To support this ethos, you need to make your company seem as personable as possible, and what better way than with a great set of headshots? It gives customers an idea of who they’re going to be working with and also makes your brand seem much more approachable. Find out more about getting professional headshots.
Think about when you are posting
Have you ever heard your daughter talking about how she absolutely has to post her selfie at 6 pm on Sunday evening? This isn’t just because she’s gone cuckoo thanks to overexposure to technology, there is actually a method to her madness. Depending on what channel you are using, there will be times when activity is most frequent and your engagement rates are likely to be higher, so be sure to do your research instead of just sporadically posting. And be consistent! Yours follows want to know they can rely on you to regularly post content that is valuable and on-brand. To deliver what they are asking for and you’ll be on your way to social media success.